[Rawls College of Business]

Refereed Conference Presentations

  • "Evaluation Overconfidence: When Uncertainty in Attribute Understanding Produces Less Extreme Product Evaluations," (2019), Competitive paper presented at the Society for Consumer Psychology Conference, Savannah, GA (March).
  • "Evaluation Overconfidence: When Uncertainty in Attribute Understanding Produces Less Extreme Product Evaluations," (2017), Competitive paper presented at the Association for Consumer Research Conference, San Diego, CA (October).
  • "The Effect of Retailer Price Image and Price Primacy on Product Evaluations," (2017), Competitive paper presented at the American Marketing Association Summer Conference, San Francisco, CA (August).
  • "Secret Competition: How Social Goal Pursuit Impacts Motivation," (2017), Competitive paper presented at the American Marketing Association Summer Conference, San Francisco, CA (August).
  • "Secret Competition: How Social Goal Pursuit Impacts Motivation," (2017), Paper presented at the Texas Marketing Faculty Research Colloquium, Waco, TX (March).
  • "The Uncertainty Effect of Calories," (2016), Paper presented at the American Marketing Association Summer Marketing Educators' Conference, Retail & Pricing SIG Special Session on Selling Healthy, Buying Healthy, Atlanta, GA (August).
  • "How Social Influence Can Hinder Goal Pursuit," (2016), Competitive Paper presented at the Marketing and Public Policy Conference, San Luis Obispo, CA (June).
  • "Speaking Up and Writing Out," (2016), Panel Discussion presented at the Texas Women in Higher Education Meeting, Lubbock, TX (January).
  • "The Desire to Acquire Wish List Items," (2014), Paper presented at the Association for Consumer Research Conference, Baltimore, MD (October).
  • "The Uncertainty Effect of Calories: How Calorie Estimation Can Ironically Make Unhealthy Foods Seem Healthier," (2014), Competitive Paper presented at the Marketing and Public Policy Conference, Boston, MA (June).
  • "The Focusing Illusion of Calories: How Calorie Information Ironically Influences Food Perceptions," (2014), Competitive Paper presented at the Society for Consumer Psychology Conference, Miami, FL (March).
  • "The Desire to Acquire Wish List Items," (2013), Competitive Paper presented at the Annual Meeting of the Society for Judgment and Decision Making, Toronto, ON (November).
  • "The Polarizing Effect of Calories: How Calorie Estimation Influences Food Perceptions," (2013), Poster presented at the Annual Meeting of the Society for Judgment and Decision Making, Toronto, ON (November).
  • "The Desire to Acquire Wish List Items," (2013), Competitive Paper presented at the Direct/Interactive Marketing Research Summit, Chicago, IL (October).
  • "A Behavioral and Lifestyle Model for Describing Calorie Intake," (2013), Competitive Paper presented at the American Marketing Association Summer Marketing Educators' Conference, Boston, MA (August).
  • "The Polarizing Effect of Calories: How Calorie Estimation Influences Food Perceptions," (2013), Poster presented at the Association for Psychological Science Conference, Washington, DC (May). Special session on Regulating the World, Regulating the Mind.

Campus Talks

  • “Fem..Femin...Feminism! Why Does the Word “Feminism” Generate So Much Disdain?” (2021), Talk presented at the Rawls College of Business Donuts & Diversity Series (April).
  • "The Attribute Uncertainty Effect: How the Deliberation of Common Information Can Create Biased Judgments," (2017), Paper presented at the Texas Tech College of Media and Communication (April).
  • "Service Learning Faculty Fellows: The Good, The Bad, and The Ugly," (2017), Panel discussion presented at the Texas Tech Teaching Learning and Professional Development Center (April).