[Deidre Popovich]

Associate Professor of Marketing
Texas Tech University
Rawls College of Business
Affiliated Faculty, Market Impact Hub
Co-Director, HealthCARE Lab


Current CV (pdf)

Academic Background

  • PhD, Emory University Goizueta Business School
  • Master of Business Administration, Vanderbilt University Owen Graduate School of Management
  • Master of Arts, Michigan State University, Organizational Communication
    Master's Thesis: Role Conflict Coping Strategies
  • Bachelor of Arts, cum laude, Western Michigan University, Public Relations
    Honors Thesis: Communication of Women in Managerial Leadership

Research Interests

  • Consumer Behavior
  • Decision-Making
  • Health
  • Methodology

Selected Consulting Clients

  • SS+K, New York, NY
  • Maimonides Medical Center, Brooklyn, NY
  • Covenant Children's Hospital, Lubbock, TX
  • Vanderbilt Children's Hospital, Nashville, TN

Professional Experience

  • Associate Strategy Consultant, Quorum Health Resources
  • Marketing Research Manager, NFIB
  • Statistical Analyst, Tennessee Dept. of Health
  • Associate Investigator, Center of Excellence for Research & Policy, TSU