[Deidre Popovich]

Assistant Professor of Marketing
Texas Tech University
Rawls College of Business

Deidre Popovich is an Assistant Professor of Marketing in the
Rawls College of Business at Texas Tech University.

Academic Background

  • PhD, Emory University Goizueta Business School
  • Master of Business Administration, Vanderbilt University Owen Graduate School of Management
  • Master of Arts, Michigan State University, Organizational Communication
    Master's Thesis: Role Conflict Coping Strategies
  • Bachelor of Arts, cum laude, Western Michigan University, Public Relations

Research Interests

  • Consumer Behavior
  • Multi-Stage Decision-Making
  • Uncertainty
  • Methodology

Professional Experience

  • Associate Strategy Consultant, Quorum Health Resources
  • Marketing Research Manager, NFIB
  • Statistical Analyst, Tennessee Dept. of Health
  • Associate Investigator, Center of Excellence for Research & Policy, TSU