Brief Bio
Deidre Popovich, Ph.D. is an Associate Professor of Marketing at Texas Tech University’s Rawls College of Business, specializing in consumer psychology and decision-making. Her research explores how decision contexts and information cues influence consumer well-being, health, and behavior. Her work has been published in leading journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Medical Decision Making. She serves on editorial boards for multiple academic journals and has industry experience in marketing research and healthcare consulting.
Academic Background
Research Interests
- Consumer Behavior
- Decision-Making
- Health
- Methodology
Selected Consulting Clients
- SS+K, New York, NY
- Maimonides Medical Center, Brooklyn, NY
- Covenant Children's Hospital, Lubbock, TX
- Vanderbilt Children's Hospital, Nashville, TN
Professional Experience
- Associate Strategy Consultant, Quorum Health Resources
- Marketing Research Manager, NFIB
- Statistical Analyst, Tennessee Dept. of Health
- Associate Investigator, Center of Excellence for Research & Policy, TSU