[Rawls College of Business]
[Deidre Popovich]

Assistant Professor of Marketing
Texas Tech University
Rawls College of Business

Current CV (pdf)

Academic Background

  • PhD, Emory University Goizueta Business School
  • Master of Business Administration, Vanderbilt University Owen Graduate School of Management
  • Master of Arts, Michigan State University, Organizational Communication
    Master's Thesis: Role Conflict Coping Strategies
  • Bachelor of Arts, cum laude, Western Michigan University, Public Relations

Research Interests

  • Consumer Behavior
  • Multi-Stage Decision-Making
  • Methodology

Professional Experience

  • Associate Strategy Consultant, Quorum Health Resources
  • Marketing Research Manager, NFIB
  • Statistical Analyst, Tennessee Dept. of Health
  • Associate Investigator, Center of Excellence for Research & Policy, TSU