[Rawls College of Business]

Publications

  • Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2019), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," forthcoming in Health Marketing Quarterly.
  • Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2018), "Confidence Intervals for Assessing Sizes of Social Network Centralities," Social Networking, 7 (4), 220-242.
    doi:10.4236/sn.2018.74017
  • Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2017), "In Social Network Analysis, Which Centrality Index Should I Use?: Theoretical Differences and Empirical Similarities among Top Centralities," Journal of Methods and Measurement in the Social Sciences, 8 (2), 72-99.
    doi:10.2458/v8i2.22991
  • Iacobucci, Dawn, Rebecca McBride, and Deidre Popovich (2017), "Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures," Journal of Social Structure, 18 (2), 1-22.
    ssrn.com/abstract=3051421
  • Popovich, Deidre (2017), "Behavioral and Lifestyle Influences on Reported Calorie Intake: A Latent Class Model," Journal of Consumer Marketing, 34 (3), 214-225.
    doi:10.1108/JCM-06-2016-1849
  • Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2017), "Mean Centering, Multicollinearity, and Moderators in Multiple Regression: The Reconciliation Redux," Behavior Research Methods, 49 (1), 403-404.
    doi:10.3758/s13428-016-0827-9
  • Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2016), "Mean-Centering Helps Alleviate Micro but not Macro Multicollinearity," Behavior Research Methods, 48 (4), 1308-1317.
    doi:10.3758/s13428-015-0624-x. Featured in the Atlas of Science.
  • Iacobucci, Dawn, Deidre Popovich, Georgios Bakamitsos, Steven Posavac, and Frank Kardes (2015), "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends in Marketing, 9 (2), 83-174.
    doi:10.1561/1700000038
  • Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704.
    doi:10.1016/j.jcps.2015.06.014
  • Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665.
    doi:10.1016/j.jcps.2014.12.002