[Rawls College of Business]

Publications

  1. Frias, Kelli and Deidre Popovich (2020), "Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development." In Preparing Students for Community-Engaged Scholarship in Higher Education, edited by Aaron S. Zimmerman. Forthcoming.
  2. Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," forthcoming in Health Marketing Quarterly. doi:10.1080/07359683.2020.1713578
  3. Frias, Kelli and Deidre Popovich (2019), "An Experiential Approach to Teaching Mixed Methods Research," forthcoming in Journal of Education for Business. doi:10.1080/08832323.2019.1627995
  4. Popovich, Deidre and Erika Brooks-Hurst (2019), "Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-SL Scale," Marketing Education Review, 29 (3), 164-181. doi:10.1080/10528008.2019.1621679
  5. Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2018), "Confidence Intervals for Assessing Sizes of Social Network Centralities," Social Networking, 7 (4), 220-242. doi:10.4236/sn.2018.74017
  6. Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2017), "In Social Network Analysis, Which Centrality Index Should I Use?: Theoretical Differences and Empirical Similarities among Top Centralities," Journal of Methods and Measurement in the Social Sciences, 8 (2), 72-99. doi:10.2458/v8i2.22991
  7. Iacobucci, Dawn, Rebecca McBride, and Deidre Popovich (2017), "Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures," Journal of Social Structure, 18 (2), 1-22. ssrn.com/abstract=3051421
  8. Popovich, Deidre (2017), "Behavioral and Lifestyle Influences on Reported Calorie Intake: A Latent Class Model," Journal of Consumer Marketing, 34 (3), 214-225. doi:10.1108/JCM-06-2016-1849
  9. Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2017), "Mean Centering, Multicollinearity, and Moderators in Multiple Regression: The Reconciliation Redux," Behavior Research Methods, 49 (1), 403-404. doi:10.3758/s13428-016-0827-9
  10. Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2016), "Mean-Centering Helps Alleviate Micro but not Macro Multicollinearity," Behavior Research Methods, 48 (4), 1308-1317. doi:10.3758/s13428-015-0624-x. Featured in the Atlas of Science.
  11. Iacobucci, Dawn, Deidre Popovich, Georgios Bakamitsos, Steven Posavac, and Frank Kardes (2015), "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends in Marketing, 9 (2), 83-174. doi:10.1561/1700000038
  12. Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704. doi:10.1016/j.jcps.2015.06.014
  13. Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665. doi:10.1016/j.jcps.2014.12.002