[Rawls College of Business]

Publications

  • Iacobucci, Dawn, Rebecca McBride, and Deidre Popovich (2017), "Eigenvector Centrality:
    Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain
    Additional Insights into Networks and Interdependent Structures," forthcoming at Journal
    of Social Structure    .
  • Popovich, Deidre (2017), "Behavioral and Lifestyle Influences on Reported Calorie Intake:
    A Latent Class Model," Journal of Consumer Marketing, 34 (3), 214-225. doi:10.1108/JCM-06-2016-1849
  • Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos
    (2017), "Mean Centering, Multicollinearity, and Moderators in Multiple Regression:
    The Reconciliation Redux," Behavior Research Methods, 49 (1), 403-404.
    doi:10.3758/s13428-016-0827-9
  • Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2016),
    "Mean-Centering Helps Alleviate Micro but not Macro Multicollinearity,"
    Behavior Research Methods, 48 (4), 1308-1317. doi:10.3758/s13428-015-0624-x.
    Featured in the Atlas of Science.
  • Iacobucci, Dawn, Deidre Popovich, Georgios Bakamitsos, Steven Posavac,
    and Frank Kardes (2015), "Three Essential Analytical Techniques for the Behavioral
    Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis,"
    Foundations and Trends in Marketing, 9 (2), 83-174.
    doi:10.1561/1700000038
  • Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider,
    and Deidre Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704. doi:10.1016/j.jcps.2015.06.014
  • Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider,
    and Deidre Popovich (2015), "Toward a More Nuanced Understanding of the Statistical
    Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665. doi:10.1016/j.jcps.2014.12.002
  • Popovich, Deidre and Ryan Hamilton, "The Desire to Acquire Wish List Items: The Ironic Effect of Choosing To Delay Aspirational Purchases," Advances in Consumer Research, 42, 76-80.

Working Papers

  • Popovich, Deidre and Ryan Hamilton, "The Effect of Reevaluation on Choice"
  • Popovich, Deidre and Ryan Hamilton, "The Attribute Uncertainty Effect"
  • Popovich, Deidre and Zoey Chen, "How Social Influence Can Hinder Goal Pursuit"
  • Popovich, Deidre, Uma Karmarkar, and Ryan Hamilton, "Price Image and Price Primacy"
  • Popovich, Deidre and Erika Brooks-Hurst, "Assessing the Effectiveness of a Marketing Research Service-Learning Project"