[Rawls College of Business]

Publications

  1. Popovich, Deidre, Mikaela Trussell, and Kelli Frias (2025), "Pain Exchange Consumption: An Exploration of Taking Risks to Avoid the Pain of Paying," forthcoming in the Journal of Business Research. doi:10.1016/j.jbusres.2025.115460
  2. Popovich, Deidre and Ryan Hamilton (2025), "The Illusion of Calorie Fluency: How Metacognitive Uncertainty Leads to Less Extreme Healthiness Perceptions of Foods," forthcoming in the Journal of Retailing. doi:10.1016/j.jretai.2025.04.003
  3. Popovich, Deidre (2025), "How to Treat Missing Data in Survey Research," Journal of Marketing Theory and Practice, 33 (1), 43-59. doi:10.1080/10696679.2024.2376052
  4. Anderson, Kelley Cours, Deidre Popovich, Kelli Frias, and Mikaela Trussell (2024), “Subordinated Service Environments: How Branding Can Create Unintentional Service Exclusion,” Journal of Services Marketing, 38 (8), 1074-1088. doi:10.1108/JSM-01-2024-0022
  5. Colby, Helen, Deidre Popovich, and Tony Stovall (2024), “How Much Information Is Too Much? An Experimental Examination of How Information Disclosures May Unintentionally Encourage the Withholding of Health Information,” Medical Decision Making, 44 (8), 880-889. doi:10.1177/0272989X241275645
  6. Amaro, Emilia, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kelli Frias, and Ernesto Castañeda (2024), "The Impact of Cultural Health Capital on Market Choice Along the Texas-Mexico Border," Journal of Racial and Ethnic Health Disparities, 11, 1139-1151. doi:10.1007/s40615-023-01593-7
  7. Popovich, Deidre and Kelli Frias (2023), "Examining Legislation and Trends in Healthcare Pricing: A Research Agenda for Consumer Well-Being," Journal of Consumer Affairs, 57 (3), 1453-1481. doi:10.1111/joca.12551
  8. Popovich, Deidre and Natalia Velikova (2023), "The Impact of Nutrition Labeling on Consumer Perceptions of Wine," Journal of Consumer Marketing, 40 (6), 748-757. doi:10.1108/JCM-09-2020-4101
  9. Wallach, Karen Anne and Deidre Popovich (2023), "When Big Is Less Than Small: Why Dominant Brands Lack Authenticity in Their Sustainability Initiatives," Journal of Business Research, 158, 113694. doi:10.1016/j.jbusres.2023.113694
  10. Wallach, Karen Anne and Deidre Popovich (2023), "Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts," Journal of Public Policy & Marketing, 42 (2), 187-202. doi:10.1177/07439156221138755
  11. Iacobucci, Dawn, Deidre Popovich, Sangkil Moon, and Sergio Román (2023), "How to Calculate, Use, and Report Variance Explained Effect Size Indices and Not Die Trying," Journal of Consumer Psychology, 33 (1), 45-61. doi:10.1002/jcpy.1292
  12. Iacobucci, Dawn and Deidre Popovich (2022), "Studying Healthcare from a Marketing Perspective," Foundations and Trends in Marketing, 15 (2), 86-152. doi:10.1561/1700000071
  13. Popovich, Deidre and Ryan Hamilton (2021), "Intermediate Choice Lists: How Product Attributes Influence Purchase Likelihood in a Self-Imposed Delay," Journal of Retailing, 97 (2), 251-266. doi:10.1016/j.jretai.2020.07.002
  14. Popovich, Deidre and Ryan Hamilton (2021), "Do Wish Lists Work?," Rutgers Business Review, 6 (1), 51-56. ssrn.com/abstract=3832071
  15. Frias, Kelli, Deidre Popovich, Dale Duhan, and Robert F. Lusch (2020), "Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening," Journal of Macromarketing, 40 (3), 339-354. doi:10.1177/0276146720926637
  16. Popovich, Deidre, Tim Vogus, Dawn Iacobucci, and J. M. Austin (2020), "Are Hospital Ratings Systems Transparent? An Examination of Consumer Reports and The Leapfrog Hospital Safety Grade," Health Marketing Quarterly, 37 (1), 41-57. doi:10.1080/07359683.2020.1713578
  17. Frias, Kelli and Deidre Popovich (2020), "An Experiential Approach to Teaching Mixed Methods Research," Journal of Education for Business, 95 (3), 193-205. doi:10.1080/08832323.2019.1627995
  18. Frias, Kelli and Deidre Popovich (2020), "Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development." In Preparing Students for Community-Engaged Scholarship in Higher Education, edited by Aaron S. Zimmerman. pp. 284-305. doi:10.4018/978-1-7998-2208-0.ch014
  19. Popovich, Deidre and Erika Brooks-Hurst (2019), "Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-SL Scale," Marketing Education Review, 29 (3), 164-181. doi:10.1080/10528008.2019.1621679
  20. Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2018), "Confidence Intervals for Assessing Sizes of Social Network Centralities," Social Networking, 7 (4), 220-242. doi:10.4236/sn.2018.74017
  21. Iacobucci, Dawn, Rebecca McBride, Deidre Popovich, and Maria Rouziou (2017), "In Social Network Analysis, Which Centrality Index Should I Use?: Theoretical Differences and Empirical Similarities among Top Centralities," Journal of Methods and Measurement in the Social Sciences, 8 (2), 72-99. doi:10.2458/v8i2.22991
  22. Iacobucci, Dawn, Rebecca McBride, and Deidre Popovich (2017), "Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures," Journal of Social Structure, 18 (2), 1-22. ssrn.com/abstract=3051421
  23. Popovich, Deidre (2017), "Behavioral and Lifestyle Influences on Reported Calorie Intake: A Latent Class Model," Journal of Consumer Marketing, 34 (3), 214-225. doi:10.1108/JCM-06-2016-1849
  24. Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2017), "Mean Centering, Multicollinearity, and Moderators in Multiple Regression: The Reconciliation Redux," Behavior Research Methods, 49 (1), 403-404. doi:10.3758/s13428-016-0827-9
  25. Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos (2016), "Mean-Centering Helps Alleviate Micro but not Macro Multicollinearity," Behavior Research Methods, 48 (4), 1308-1317. doi:10.3758/s13428-015-0624-x. Featured in the Atlas of Science.
  26. Iacobucci, Dawn, Deidre Popovich, Georgios Bakamitsos, Steven Posavac, and Frank Kardes (2015), "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends in Marketing, 9 (2), 83-174. doi:10.1561/1700000038
  27. Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704. doi:10.1016/j.jcps.2015.06.014
  28. Iacobucci, Dawn, Steven Posavac, Frank Kardes, Matthew Schneider, and Deidre Popovich (2015), "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665. doi:10.1016/j.jcps.2014.12.002