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Media Contributions
- Second-Hand Economy Goes Mainstream as Shoppers Hit Supply Knots (Bloomberg), November 9, 2021.
- Welcome to the Delta economy: You can't always get what you want when you want it (CNN Business), September 15, 2021.
- Marketing Professor Studies Consumer Decision-Making Related to Self-Control, Health Care (Texas Tech Today), July 21, 2021.
- Researchers Examining Consumer Perceptions of Health Care, Affordability (Texas Tech Today), August 27, 2020.
- Inside Texas Tech: Inside the World of Marketing (KTTZ), November 7, 2018.
- Dr. Popovich Selected as Fellow in the Institute for Inclusive Excellence (Rawls College News), September 14, 2018.
- Beta Gamma Sigma Designated as "Honors Chapter" (Rawls College News), September 4, 2018.
- Partnerships Benefit Marketing Students and Community (Rawls College News), February 2, 2018.
- Prioritizing Publishing: Group Aims to Help Women Faculty in Research (Texas Tech Today), June 10, 2016.
Campus Talks
- “Fem..Femin...Feminism! Why Does the Word “Feminism” Generate So Much Disdain?” (2021), Talk presented at the Rawls College of Business Donuts & Diversity Series (April).
- "The Attribute Uncertainty Effect: How the Deliberation of Common Information Can Create Biased Judgments," (2017), Paper presented at the Texas Tech College of Media and Communication (April).
- "Service Learning Faculty Fellows: The Good, The Bad, and The Ugly," (2017), Panel discussion presented at the Texas Tech Teaching Learning and Professional Development Center (April).